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Bringing Expos back to Montreal

Here's a comprehensive plan to bring back the Expos to Montreal:


# I. Feasibility Study and Market Research (Months 1-6)

1. Conduct market research to gauge interest and demand for an MLB team in Montreal.

2. Analyze demographic trends, economic indicators, and sports market competition.

3. Assess the financial viability of an MLB team in Montreal, including revenue projections and expenses.

4. Identify potential ownership groups and investors.


# II. Ownership Group Formation (Months 6-12)

1. Establish a local ownership group, potentially led by a prominent Montreal business person or entrepreneur.

2. Secure commitments from investors and partners.

3. Develop a business plan and financial projections for the team.


# III. MLB Expansion or Relocation (Months 12-24)

1. Engage with MLB officials to discuss expansion or relocation possibilities.

2. Prepare a formal bid for an MLB team, including a business plan, market research, and financial projections.

3. Negotiate with MLB to secure a team.


# IV. Stadium Plans (Months 12-36)

1. Identify potential stadium sites, including the Olympic Stadium or a new downtown location.

2. Develop a stadium design and business plan, including financing options and revenue projections.

3. Secure government support and funding for the stadium project.


# V. Brand Revitalization (Months 24-36)

1. Restore the Expos' classic logo, uniforms, and branding.

2. Develop a marketing campaign to re-ignite fan enthusiasm and build brand awareness.

3. Establish partnerships with local businesses and organizations.


# VI. Team Operations and Launch (Months 36-48)

1. Establish a front office, including a general manager, scouting department, and coaching staff.

2. Build a roster through free agency, trades, and the amateur draft.

3. Launch ticket sales, merchandise, and sponsorship initiatives.


# VII. Inaugural Season (Month 48+)

1. Host the Expos' inaugural game, potentially against a rival Canadian team.

2. Continue to build the brand, engage with fans, and promote the team throughout the season.


Timeline:


- Months 1-6: Feasibility study and market research

- Months 6-12: Ownership group formation

- Months 12-24: MLB expansion or relocation

- Months 12-36: Stadium plans

- Months 24-36: Brand revitalization

- Months 36-48: Team operations and launch

- Month 48+: Inaugural season


Budget:


- Feasibility study and market research: $500,000

- Ownership group formation: $1 million

- MLB expansion or relocation: $5 million (bid fee)

- Stadium plans: $10 million (design, consulting, and permitting)

- Brand revitalization: $2 million (marketing, branding, and merchandise)

- Team operations and launch: $20 million (front office, scouting, coaching, and player salaries)

- Inaugural season: $50 million (operating expenses, marketing, and promotions)


Total budget: $188.5 million


This plan outlines a comprehensive approach to bringing back the Expos to Montreal. While there are many challenges and uncertainties, a well-structured plan, combined with dedication and perseverance, can make this vision a reality.

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Excellent business and economics books: 

Poor Charlie's Almanack by Charlie Munger

The Intelligent Investor by Benjamin Graham

The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns by John C. Bogle

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