Pricing strategies like markup and markdown play crucial roles in the business world, helping companies determine selling prices, cover expenses, and generate profits across various industries. Whether you're a retailer, manufacturer, or service provider, understanding the differences between markup and markdown can enhance your pricing strategy and improve your bottom line. What is Markup? Markup refers to the additional amount added to the cost price of goods and services to determine the selling price. It can be expressed either as a fixed amount or as a percentage of the cost price. Markup ensures that businesses cover their costs and earn a profit on each sale. Calculation of Markup The formula for calculating markup is straightforward: Markup = Selling Price − Cost Price Markup percentage is calculated as follows: Markup Percentage = ( Selling Price − Cost Price Cost Price ) × 100 Applications of Markup Retail: Markup is used to set prices that cove...
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